Visual Identity Project for Mobile Iranian
Logo and logotype design / Gorgan / November 2019
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Client: Iranian Mobile
Designer: Hamid Zanganeh
The geometry of Iranian motifs
Iranian mobile project was a business in which we had two paths to create the logo and its visual sign, to start using the first part of the Iranian mobile brand name, we considered the mobile frame which had a rectangular geometric shape, then according to the part Second, for the name of this business, we needed a logo that would remind the audience that it is Iranian, so we went to the geometry of Iranian motifs, which has a long history, and its use in logo design can point to the lasting history of Iranian patterns, which From the heart of the past, present and towards the future. Finally, to create the logo and mark of the Iranian mobile brand, we arrived at the desired geometric form, which is a combination of the rectangular frame of the mobile phone with a gentle rotation on top of each other and the geometry of the original Iranian motifs.
Color for the future
In the process of determining the organizational color of the brand, considering the variety of services in this business and the majority of its audience, which are young people, we chose four different colors that are lively and dynamic and represent the variety of services in this collection to include both. In the logotype search, despite the current atmosphere of the Iranian mobile brand, we chose letters that are consistent with the brand's sign in terms of form and are derived from Persian calligraphy and the third line. let's get there
This is how the story of the creation of the visual identity of the Iranian mobile phone with the preservation of the name, authentic Iranian patterns, and a dynamic future came to be.
